Hailuo AI Video by Minimax is an advanced AI-driven platform developed by the Chinese startup MiniMax. It enables users to generate high-quality videos from text prompts and images, offering realistic motion and cinematic camera movements.
Developed by the innovative Chinese startup MiniMax, this exciting tool allows you to turn simple text prompts into captivating videos or animate your images with realistic movements, superb emotional coherence and cinematic camera movements. As of now, Hailuo AI is accessible globally and requires only an email address for registration, offering a free tier version.
In December 2024 the startup introduced Hailuo I2V-01-Live, the model for animating 2D illustrations. It delivers smooth motion and expressive characters while preserving your art style, making animated art look and feel like traditional animation!
In June 2025 hailuo released their second video model and seemingly done way with free daily credits for both free and paying users.
Creative ProfessionalsContent CreatorsMedia and Film MakersMarketing and Branding SpecialistsEntertainment and Performance ArtistsProfessional Content Creators
Most users find Hailuo AI's Unlimited plan generally meets expectations, offering fast and frequent generations, especially compared to the free plan. Generations typically take under 5 minutes, and users can experiment without worrying about credit limits. However, some users report that the "unlimited" nature has occasional catches: heavy usage might trigger account restrictions, requiring manual unlocks from support, which can be frustrating. Additionally, while most of the time speeds are fast, peak hours can cause delays, and a few users are concerned about ethical issues like seeing unauthorized logos in their videos. Overall, the plan is appreciated for creative freedom, but users should be aware of these potential drawbacks. [Discord]
Most users feel that a paid subscription to Hailuo AI is worth it, especially for those making regular use of the tool. Users on paid plans highlight significantly faster processing times, averaging 3 to 5 minutes per video, and note the ability to run multiple jobs concurrently. Some appreciate the flexibility of deciding each month whether to renew their subscription, rather than being locked into a recurring fee. Many find the unlimited plan worthwhile for creating longer or more frequent videos, though a few express reservations about promised updates and ethical training issues. There are also some mixed feelings regarding reliability and prompt execution. It’s generally recommended to start with a monthly plan, especially with the fast pace of AI advancements. [Reddit]
Users are hesitant to subscribe, citing disappointing deals and frustration over credits expiring after plans end, which some see as unfair. Payment issues are another major pain point, with complaints about early charges, rejected transactions, and unclear renewal timing. Support isn’t faring much better, with slow responses and unclear resolutions leaving many dissatisfied, especially when dealing with missing credits or billing errors. Overall, users are calling for clearer terms, better communication, and more transparency in billing, along with improvements like adding features such as lip-syncing. Many feel the current policies are confusing and could be handled more fairly. [ Discord ]
Prompt:
Start with an ((empty)), plain, light-blue bedroom with checkerboard floors and blank walls. In the center: a glowing Rubik’s Cube.
The cube spins and explodes in pixelated light beams, vanishing while cassette tapes, CRT TV, lava lamp, a bright arcade machine, posters of 80s icons, neon sign, plush Pac-Man ghost, a lava lamp on the dresser, and a Gameboy on the bed - all exploding out of the shrinking cube and rapidly assembling around the room with precise, fast motion. The empty bedroom transforms into a symmetrical, loud, and fun nostalgic 80s teenager’s arcade dream.
“ECLIPSE” – Lunar Shadow Sequence.
Camera & Setting: A timelapse begins from a serene dark-turquoise ocean reflecting moonlight symmetrically framed by mountains on both sides. The camera locks on the moon as an eclipse begins. The stars swirl subtly across the bright starry sky with moving darkish clouds.
VFX Text Appearance: As the moon darkens, its glowing edges form a halo that flickers and dances. Shadows creep across the landscape. Reflections dance in the ocean water, stars shimmer.
The word “ECLIPSE” emerges in front of the eclipsed moon stretching outside its radius. Cinematic, futuristic title text spelling “ECLIPSE”, centered in the night sky. The font is a thin, glowing, neon-like sans-serif with extended horizontal lines. Smooth, rounded edges. Letters slightly spaced out, minimalist, sci-fi look. The glow subtly matches the moonlight. Highly stylized, modern typography with a soft reflection on a dark surface.
Just before totality, the entire scene plunges into darkness. A faint corona shoots around the dark moon.
Animate this pencil drawing of a cute surreal magical adorable scene, let penguin walk turning around itself while chasing butterflies. Make sure all the butterflies are animated.
A zebra-headed figure in a red bomber jacket stands in the middle of a gritty urban street, flipping off the camera with a bold striped finger. Gold chain gleaming, aviator sunglasses reflecting city lights, he stares dead into the lens, standing atop chalk one-line graffiti that reads "AICREATORS.TOOLS". As he starts lowering his hand, suddenly, the camera begins an intense super dolly zoom-out — rushing backward revealing the city with cars and walking pedestrians, rising above rooftops and power lines, pulling past highways and satellite views until the entire continent comes into frame. The Earth spins into view, suspended in the black void of space, clouds swirling over Africa, the zebra now just a forgotten dot on the planet's surface.
Hailuo 02 consistently and reliably does this generation well. External link containes the reversed version with music and extension with a shotgun (shotgun scene is Seedance 1 Pro).
A woman in a vibrant swimsuit floats mid-air, completely still, her joyful expression serene despite the chaos unfolding around her. One hand holds a colorful cocktail, the other clutches a straw hat, while her hair drifts outward in perfect suspension. Surrounding her, a cataclysmic wave crashes — but time is slowed to a crawl.
Droplets, debris, and chunks of rock hang mid-air, frozen or drifting in hyper-slow motion.
The camera orbits smoothly around her in bullet-time, capturing every suspended detail from dynamic angles.
A flock of seagulls is suspended around her, wings spread mid-flap. Lightning forks across the dark sky.
The scene balances lighthearted wonder with awe and frozen devastation — a surreal, sculpted moment carved out of time.
A static shot of a quaint urban street, where three anthropomorphic animal characters sit on a bench in stylish leather jackets. In timelapse, the scene transitions from morning to dusk the lighting softening, as pedestrians quickly move in the background, hinting at the passing day. The vibrant colors of the characters’ outfits contrast against the brick pavement, creating a whimsical contemplative vibe, emphasizing the stillness of the anthropomorphic animal trio sitting amidst the super dynamic urban life around in a timelapse scene.
surreal, imaginative yet realistic scene shows a man climbing through a magical portal shaped like a vintage TV into a beach out of his poor looking boring appartment. His arm is seen crossing the boundary and touching the sand inside a TV frame before he climbs further inside crossing into the beach side
excited granny rides a chariot of cats. high motion, dust rising from the road, another elderly cat chariot rider competing with her, seen blurred out in the back to the side of her, a policeman comically running around waving at them to stop seen briefly as the chariots race forward
Camera tracks a realistic tanned blonde woman in white top and denim shorts walking forward in an anime-style illustration environment. Little white bird is flying near the subtly moving white clouds, soft breeze billowing the plants and tree leaves. The woman looking around curiously as if wondering how did she get here as she continues walking graciously forward
A humanoid zebra in a puffed red dress bounds across the surface of a dark, moonlit lake. Her striped legs splash with each graceful leap, sending ripples and golden and violet fish flying playfully into the air. A dreamy motion blur trails behind her—three ghostly afterimages fading into the watery dusk. Bioluminescent glimmers shimmer below the water’s surface, casting soft reflections onto her dress. The atmosphere is whimsical yet otherworldly, as though time itself hesitates to catch up.
The Hailuo 02 model might've improved human acrobatics, but zebra still has her head rotating 360deg. But hey, the echo print in this one is solid! This is 1st try only.
Even after injecting an emphasis "super dynamic, hectic, extremely exaggeratedly fast urban life around" peoplle behind move at normal pace, there's just more of them. No change in time of day. In all tests animals talk. It's a static shot.
I2V-01-live model used without optimisation. Not all butterflies animated in both tests with this model. No ripples in the cup, though small butterfly in the cup does move.
Testing out Hailuo's Subject Reference (consistent character) feature. This is the girl with the pearl earring (famous painting). Prompt optimization left on. See larger resolution at https://youtu.be/oGaVzyyummU
Image-to-video using I2V-01 base image-to-video model in 01 series. Prompt variations "The camera orbits/rotates around" didn't produce rotation either. See high resolution at https://youtu.be/XrAiGM2BT-o
Start-end frames (keyframes) are coming to Hailuo 02 model.
feature
July 6, 2025
Hailuo has introduced the Max Plan, which includes:
- 20,000 credits/month for Hailuo 01, 02 & Agent
- Unlimited slow mode after credits
- 1080p & 768p, 10s & 6s videos
promo
June 20, 2025
Beta version of Hailuo Video Agent is out. Users can choose a creative agent style, describe their idea in plain language, and receive a completed video automatically.
tool
June 18, 2025
New membership plans: Master and Ultra — are now live. Videos start at just 25 credits for 6 seconds, offering great value. Also available are quarterly plans.
promo
June 18, 2025
Meet Hailuo"¯02, which is described as delivering world-class quality and record-breaking cost efficiency. The model offers strong instruction-following capabilities, support for complex physics scenarios (such as acrobatics), and native 1080p output.
