FLOW

Google Flow is a browser-based tool that builds cinematic video clips from your prompts and images using AI. Access Veo 2 and Veo 3.

Overview

Flow is Google Labs’ web AI that turns your text or image ideas into video clips with camera angles transitions and even synced sound. 

Google Labs teamed up with DeepMind and filmmakers to turn their AI models into a movie toy. It’s powered by three big tools. Imagen 4 for stills Veo 3 for video and Gemini to handle prompts. They showed it off at Google I/O 2025 and now it’s out in early preview for anyone with Pro or Ultra.

Just fire up Chrome log in and start building. You’ll need a Google AI Pro or Ultra plan to get full features though.

Here's what's offered:

Make video from anything. You can feed it text still frames or full scenes with characters and settings.

Add sound and voices. Both plans let you add effects or voice to scenes. Ultra lets you build with full audio too.

Edit your clips. Move the camera stretch scenes trim timelines and rearrange shots.

Keep things steady. You can reuse assets and keep characters consistent across scenes.

Watch and share. Use Flow TV to browse and show off what you built. It’s baked into the app.

No unlimited use tier. It runs on credits but doesn't charge for failed attempts. Pro videos have a small visible watermark, Ultra ones don’t. All videos come tagged with invisible SynthID.

Only works in Chromium-based browsers.

Tool Accessibility

To use Flow you gotta meet these conditions:

Be in one of the supported areas. Be at least 18. Have a paid plan like Google AI Pro Google AI Ultra or Ultra for Business. If you're on a Workspace plan you can add Google AI Ultra for Business. That gives the top level access including tools like Flow Whisk and Project Mariner.

Google hasn’t said when or if they’ll offer full rights for commercial stuff like ads, client work or monetized YouTube channels. They’re still testing things out so for now you’re better off treating Flow as a creative tool not a business one.

Censorship

At the time of writing, the platform seems to have a pretty stringent moderation system, for example, the tool rejected an image of 2 random AI-generated people who were dressed nicely mistaking them for celebrities.

Tags

Paid Proprietary License Web-based #Video & Animation

Educators and Trainers Creative Professionals Content Creators Media and Film Makers Marketing and Branding Specialists Voice and Audio Professionals Developers and Tech Creators Nonprofit and Advocacy Creators Small Business Owners Entertainment and Performance Artists Professional Content Creators

This tool offers the following AI models:

Plan Name Tier Type Cost per Month AI Credits per Month Unlimited Video Length Video Quality Whiteboard Animations Commercial Rights Live Collaboration Brand Kit Teams Chat Support Account Manager Watermark Languages Storage (GB)
Google AI Pro lowest 19.99 1000 No HD No No No No No No No Yes 1 2000
* You get Veo 3 Fast 1080p videos camera controls scene tools up to 100 generations and 2 TB storage.
Google AI Ultra top 249.99 12500 No FHD No No No No No No No No 1 30000
* All Pro features plus ingredients to video more generations early access to Veo 3 speech tools Project Mariner YouTube Premium and 30 TB storage. First 3 months have a discount.

Where multiple modes are available, the calculations are done for the most advanced (and costly) ones.

Pricing can change, make sure to check relevant links for any updates to the subscription plans.

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Useful Links

No additional links available for this tool.

This page was last updated on July 13, 2025 at 1:02 AM