FLOW
Google Flow is a browser-based tool that builds cinematic video clips from your prompts and images using AI. Access Veo 2 and Veo 3.
Overview
Flow is Google Labs’ web AI that turns your text or image ideas into video clips with camera angles transitions and even synced sound.
Google Labs teamed up with DeepMind and filmmakers to turn their AI models into a movie toy. It’s powered by three big tools. Imagen 4 for stills Veo 3 for video and Gemini to handle prompts. They showed it off at Google I/O 2025 and now it’s out in early preview for anyone with Pro or Ultra.
Just fire up Chrome log in and start building. You’ll need a Google AI Pro or Ultra plan to get full features though.
Here's what's offered:
Make video from anything. You can feed it text still frames or full scenes with characters and settings.
Add sound and voices. Both plans let you add effects or voice to scenes. Ultra lets you build with full audio too.
Edit your clips. Move the camera stretch scenes trim timelines and rearrange shots.
Keep things steady. You can reuse assets and keep characters consistent across scenes.
Watch and share. Use Flow TV to browse and show off what you built. It’s baked into the app.
No unlimited use tier. It runs on credits but doesn't charge for failed attempts. Pro videos have a small visible watermark, Ultra ones don’t. All videos come tagged with invisible SynthID.
Only works in Chromium-based browsers.
Tool Accessibility
To use Flow you gotta meet these conditions:
Be in one of the supported areas. Be at least 18. Have a paid plan like Google AI Pro Google AI Ultra or Ultra for Business. If you're on a Workspace plan you can add Google AI Ultra for Business. That gives the top level access including tools like Flow Whisk and Project Mariner.
Google hasn’t said when or if they’ll offer full rights for commercial stuff like ads, client work or monetized YouTube channels. They’re still testing things out so for now you’re better off treating Flow as a creative tool not a business one.
Censorship
At the time of writing, the platform seems to have a pretty stringent moderation system, for example, the tool rejected an image of 2 random AI-generated people who were dressed nicely mistaking them for celebrities.
Tags
Paid Proprietary License Web-based #Video & AnimationLinks
This tool offers the following AI models:
Plan Name | Tier Type | Cost per Month | AI Credits per Month | Unlimited Video Length | Video Quality | Whiteboard Animations | Commercial Rights | Live Collaboration | Brand Kit | Teams | Chat Support | Account Manager | Watermark | Languages | Storage (GB) | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Google AI Pro | lowest | 19.99 | 1000 | No | HD | No | No | No | No | No | No | No | Yes | 1 | 2000 | |
* You get Veo 3 Fast 1080p videos camera controls scene tools up to 100 generations and 2 TB storage. | ||||||||||||||||
Google AI Ultra | top | 249.99 | 12500 | No | FHD | No | No | No | No | No | No | No | No | 1 | 30000 | |
* All Pro features plus ingredients to video more generations early access to Veo 3 speech tools Project Mariner YouTube Premium and 30 TB storage. First 3 months have a discount. |
Where multiple modes are available, the calculations are done for the most advanced (and costly) ones.
Pricing can change, make sure to check relevant links for any updates to the subscription plans.
Try our simple ai video cost calculator.
Compare With an Alternative
Comparing with: None
Generated on August 28, 2025:
Generated on August 5, 2025:
Generated on August 3, 2025:
Latest FLOW News
August 27, 2025
Starting today, Google AI Ultra subscribers can generate Veo 3 Fast videos without using any credits.
August 27, 2025
New users now get 100 free credits each month to try Flow. That covers 1 Veo 3 Quality video or 5 Veo 3 Fast ones.
August 26, 2025
Flow’s “Ingredients to Video” now supports both Ultra and Pro users, now with Veo 3 Fast.
August 20, 2025
You can turn storyboards into videos with Flow. Just upload your drawings, type a short prompt, and the Frames to Video tool figures out your idea and makes it move.
August 7, 2025
Ingredients to Video now runs faster. It's also now offered in both Pro and Ultra plans through Veo 2 Fast for 10 credits.
Before it only worked in Ultra or Veo 2 Quality mode.
Useful Links
No additional links available for this tool.
This page was last updated on August 27, 2025 at 10:28 PM