Synthesia

Overview

Founded in 2017 and headquartered in London, Synthesia is a leading generative AI platform designed for professional video production. It allows users to create high-quality, avatar-led videos directly from text, eliminating the need for traditional cameras, actors, or studios.

As of early 2026, the company is valued at $4 billion following a $200 million Series E funding round. Its technology is utilized by over 50,000 teams, including 90% of the Fortune 100.

Core Capabilities

The platform functions as an end-to-end workspace for business communication:

• AI Avatars: Choose from over 240 stock avatars or create a "digital twin" (custom avatar) to act as a spokesperson.

• Multilingual Support: Generate voiceovers and lip-synced video in 140+ languages and accents.

• Text-to-Video: Transform scripts, PDFs, or website links into structured video presentations using an AI Video Assistant.

• Interactive Features: Includes an AI screen recorder, clickable calls-to-action (CTAs), and branching paths for personalized viewer experiences.

Primary Business Use Cases

Synthesia specializes in scalable, informational content rather than cinematic entertainment:

• Learning & Development: Converting manuals and SOPs into engaging training modules.

• Internal Communications: Sharing executive updates, HR news, and onboarding info.

• Sales & Marketing: Producing product walkthroughs and personalized outreach videos.

• Global Localization: Translating and updating content for international teams with a single click.

Pricing and Plans (2026)

Prices reflect annual billing discounts.

Note: For large-scale deployments, median enterprise deals typically average around $30,000 per year, depending on seat count and usage requirements.