Luma AI’s new Ray3 model brings smarter video generation and a faster way to test ideas with Draft Mode. It was released at the end of September 2025. Instead of just turning text into pictures that move it actually tries to think through what the video should be. That means it breaks things into steps like shots motion lighting then builds it up. Like storyboarding on autopilot.
And it’s not just guessing. Ray3 checks its own work along the way to see if it lines up with what you asked for. That’s the whole “reasoning” thing they’re hyping. Draft Mode lets you test out rough video ideas faster and cheaper. We're talking like 10x or even 20x faster than a final render. You try a bunch of versions then upgrade the ones you like. Normal videos take about 3-4 min to generate. With draft videos you loose some quality, but if you want things fast, it will get the job done.
What makes it work is that the drafts aren’t throwaway. They hold on to stuff like your characters motion and layout so when you go high quality you don’t lose the feel.
And if you’re already using Adobe tools it’s sliding into Firefly so you can pull clips into Premiere and keep working from there.
The thing to consider here is price. Cost per 5 sec HDR + EXR: $6.72
If you'd like to access this model, you can explore the following possibilities:
